El Portal Porcelana

- © Peggy Whiteneck

Those of you who have spent time browsing these Tang pages may have noticed the Tang sticker on Brenda McCrary's "child with tambourine" on the pevious page. Thereupon hung the resolution of a mystery, though I didn't know it at the time because I hadn't seen a photo of the base.

More recently, collector Jorge Luis Gonzalez emailed me to tell me excitedly he thought he'd found the answer to a long-standing mystery among Lladró collectors - and that is that we keep finding items marked "Made in Spain," usually in cobalt blue block caps, but with no maker's marks. The reason these items were so curious to collectors is that they look an awful lot like genuine Lladró - much more so than any of Lladró known imitators who consciously strive and mostly fail to emulate Lladró's distinctive style. We collectors were constantly wondering and conjecturing on what to make of these items.

What Jorge had discovered was a recent acquisition for his own collection that bore the same Tang sticker as on Brenda's item, but he supplied the missing piece of the puzzle: a photo of the base with the same block-letter cobalt blue "Made in Spain" mark that we had seen on other unmarked items. Subsequently, another collector told me that she has an item pictured in my "Made in Spain-No Mark" section of "El Portal Porcelana" but with the Tang sticker found on Jorge's dog.

This dog model is marked with a Tang sticker on the side - with that blue Made in Spain stamp on the base its only permanent mark! (Photos courtesy of Jorge Gonzalez.)

Well, one thing we know about stickers is that they usually fall off! Based on the evidence, it seems clear that most of the unmarked but country-attributed Spanish porcelain figurines are Tang from which the stickers have come loose and been lost. (A few of these Spain-marked items could be Rosal, which was also sometimes marked using stickers. Both Tang and Rosal were at some point marked more permanently with the brand backstamp or impressed marks shown on their respective pages of this web site.)

It should also be noted that the Made in Spain mark is simple enough to be copied on manifestly inferior products. It takes time and experience for consumers to evolve into collectors who are able to tell the difference between superior and inferior quality in product comparisons. So whether or not a given item marked "Made in Spain" is a Tang or Rosalor some inferior brand depends upon those quality judgments and the consumer's ability to make them.

Now Available! A Collector's Book of Retired Lladró by Peggy Whiteneck published by Old Line Publishing, LLC Hampstead, Maryland Posted 9/20/10 Ever since its founding in the 1950s and its subsequent, stellar rise to global prominence, collectors have been fascinated with the singular modeling and attention to detail in Lladró Spanish porcelain figurines. Eventually, collectors discovered that Lladró wasn't just one brand, but several. At the same time, other companies began to sprout up all over Spain, particularly around Lladó's own region in Valencia, working "in the Lladró style" and hoping to catch a ride on the tailwinds of its popularity. This book is written to acquaint readers with retired figurines in all the Lladró and Lladró-affiliated brands and to help distinguish them from the work of other Spanish companies. The book features substantive chapters on the Lladró "core brand," NAO by Lladró, Zaphir, Golden Memories, Rosal, and Hispania, complete with representative photos for each brand. Retail Price: $29.95 S & H: $5.95 Click Here to Order! Also available at Amazon.com, Barnes&Noble.com or through any bookseller by ISBN order #13: 978-0-9845704-6-1.