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Welcome to the Zaphir Pages!The Zaphir brand and its connection to Lladró is even more of a mystery
than the NAO brand. No one looking at a Zaphir-marked item could fail to note
the more-than-passing resemblance not just to the Lladró style but
to its quality as well. As it turns out, the sculptor for this brand was none other than Jose Puche,
one of the famous core collection sculptors. (A full-page picture of him at
work on a model is found in a 1978 Zaphir catalog in my possession.)
How this came about is an interesting matter for conjecture. Did the Lladró brothers
give him leave to begin a new brand on their behalf? Or was he trying to strike
out on his own?
In the history and tradition of pottery and porcelain-making,
it was not unusual for artists to move from brand to brand and company to
company. Similar movement in and out of the Lladró collections
would only be surprising if it had not happened. [9/23/07
Update: Actually, I have an official NAO price
list from Lladró for the year 1981 that has the intriguing headline "Zaphir (USA) Distribution
Corp." So at least as of 1981, we have this circumstantial evidence that
Zaphir was a Lladró-affiliated name. This doesn't, of course, rule out
that Puche could have started a brand by that name on his own
as early as 1978. It's also possible that Puche's company was, at least at
that date, serving
as the actual distribution network for the NAO by Lladró brand as well
as its own Zaphir brand. After all,
up until about the mid 1980s, some other company served
as the distributor even for Lladró's core brand - whose distributor in
those days was Weil Ceramics & Glass, Inc. In any case, this Zaphir distribution
header on NAO's 1981 price list brings more mystery than clarity to the question
of Zaphir's origins as a brand.]
In any event, the Zaphir collection was a relatively short-lived venture, from
about 1978 to the early- to mid-1980s. Post Zaphir, Puche was brought back
into the core collection fold, where he continues to this day. The last of the Zaphir models
were recycled as NAO models, which kept the same serial
numbers as their Zaphir originals. Hence, it is not uncommon to find clones
of Zaphir models with NAO marks. Speaking of the Zaphir mark, it consists solely of the cursive name Zaphir (with
the script somewhat difficult to read, so that people sometimes mis-render it as
"Laphin" or "Zaphin") and the legend "Hand Made in Spain," all in a green backstamp
with no other logo or attribution. (Nor is there anything in the Zaphir
retail catalog from 1978 that indicates it has any relation at all to
Lladró.) I'm so pleased to be able to announce, at last, that my latest book,
The Lladró Brand Book,
is forthcoming this spring from Old Line Publishing in Hampstead, Maryland, USA! The manuscript
is well underway, but I would love it if collectors could send me a CD with photos of the
individual items in their
collections. The book will cover all the Lladró brands: regular collection, NAO,
Zaphir,
Rosal, Hispania (animal and bird figurines), and Golden Memories. The book will focus
exclusively on retired figurine models in these brands. The photos need to be in a
large format and at least 300dpi in resolution. Those contributing photos will be mentioned
on the Acknowledgments page of the book as well as in individual photo credits. If you can help,
please email me. I'd love to include your
collection in my book!
For advance sales information and/or to reserve your copy, please contact my publisher
directly by clicking on the link for
Old Line Publishing!
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